Amazon Partners with Formula 1 in Data Analytics 

Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that Formula One Group (Formula 1) is moving the vast majority of its infrastructure from on-premises data centers to AWS, and standardizing on AWS’s machine learning and data analytics services to accelerate its cloud transformation.

Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services—including:

Amazon SageMaker, a fully managed machine learning service that enables everyday developers and scientists to easily build and deploy machine learning models,

AWS Lambda, AWS's pioneering event-driven serverless computing service, and AWS analytics services—to uncover never-before-seen metrics that will change the way fans and teams enjoy, experience, and participate in racing.

Formula 1 has also selected AWS Elemental Media Services to power its video asset workflows, enhancing the viewing experience for its 500 million plus fans worldwide.

Using Amazon SageMaker, Formula 1’s data scientists are training deep learning models with 65 years of historical race data, stored in both Amazon DynamoDB and Amazon Glacier.

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With this information, Formula 1 can extract critical race performance statistics to make race predictions and give fans insight into the split-second decisions and strategies adopted by teams and drivers.

Mike Clayville, Vice President, Worldwide Commercial Sales at AWS: “Leveraging the cornucopia of services offered by the world’s leading cloud, Formula 1 will engage with its growing global fan base in unique ways.

“Formula 1’s years of valuable historical race data analyzed against the real-time information that is collected in every race using AWS’s machine learning, streaming, and analytics services will uncover new racing metrics and insights that were unimaginable in the past.

“And, with AWS Elemental Media Services, they will engage their audience through truly differentiated experiences that will thrill generations to come.”

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