Maersk, Blackbuck Partner to Digitalise Container Trucking in India

Maersk has announced a partnership with BlackBuck, India’s largest online marketplace for trucking, to provide an online marketplace for containerised trucking in EXIM logistics in India.

The Indian government has set ambitions to reduce logistics cost from 14% of the GDP to less than 9% by 2022.

The new platform will be owned and operated by BlackBuck with Maersk supporting BlackBuck to develop compelling industry specific solutions.

The neutral platform will be open to the whole industry and will empower sustainable growth and efficiency by reducing touchpoints in the supply chain; thereby improving customer experience, matching demand-supply through the year and provide consistency in service delivery through real-time visibility and control.

Announcing the collaboration with BlackBuck, Arjun Maharaj, Head of Sales, Maersk South Asia, said: “Our customers are dealing with fragmented vendors with varying service levels of communication, geographical, financial & infrastructural dis-parities resulting in suboptimal supply chains.”

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BlackBuck, the near-unicorn status company, has been a pioneer in bringing the offline operations of trucking online, be it matching a shipper with a trucker or reshaping the infrastructure around trucking to facilitate payments, insurance, and financial services.

Speaking about the collaboration with Maersk, Ramasubramaniam B, Co-Founder & COO - Strategic Initiatives said: “At BlackBuck, over the last 4 years, we have developed our robust product & technology that maximises the billable kilometres of a truck, delivering higher realization to the truck owners and driving a low-cost transportation network to the shippers.”

Maersk has set out on a digital transformation journey and amongst various other initiatives globally is the India-focused OceanPro accelerator program which was launched in 2018.

The solutions developed by few of the start-ups in first cohort of OceanPro are already being implemented through various services to accelerate technology innovation in Shipping & Logistics industry in India and globally.

The company launched the second cohort of OceanPro in July this year with a group of five start-ups.

Bhavik Mota, Head of Product, Maersk South Asia: ‘’At Maersk, we are collaborating with such start-ups that will help us solve land-side logistics challenges in India by not only reducing costs but also creating efficiencies for all the stakeholders in the value chain.”

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