Maersk and SEED Ventures to Improve Agricultural Exports from Pakistan

Maersk Pakistan Private Limited (Maersk) and SEED Ventures have joined hands by signing a Memorandum of Understanding (MoU) on July 20, 2022, to launch Pakistan Agripreneurship Challenge (PAC).

PAC is an Agri-value chain intervention challenge that aims to improve the quality of Pakistan’s agricultural produce and explore new global markets for Pakistan’s agriculture exporters.

Hasan Faraz, Managing Director, Maersk Pakistan said: "At Maersk, our purpose is to improve life for all by integrating the world. We are delighted to partner with SEED Ventures and contribute to improving Pakistan’s agricultural sector.

"With our intel and understanding of the global market, the demand and supply, the consumer behaviour etc., we bring a lot of data to the table that can help the agricultural producers in curbing their losses through proper inventory management, using the right logistics solutions and implementing resilient operations that answer the call of the market."

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PAC is an agripreneurship challenge that calls upon Agri ventures, innovators, farmers and agriculture students to participate and develop innovative solutions to solve the post-harvest challenges in Pakistan for vegetable produce.

The shortlisted finalists from the challenge will be given the opportunity to realise their innovative agripreneurship solutions by Maersk and SEED.

Shaista Ayesha, CEO SEED Ventures said: "Pakistan is an agricultural economy, and keeping in mind the challenges that the country is facing, concentrating on basic economic and contributing to the development of this very critical sector is imperative.

"We are excited to be partnering with Maersk Pakistan for this initiative, their approach has been most forthcoming, and it is great to see an organisation leading in the supply chain sector is thinking not just about their industry but the entire value chain."

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