Watch: How Serco Middle East is Dealing with the COVID-19 Challenge

In this heartfelt video message CEO of Serco Middle East, Phil Malem, talks about how his company has risen to the logistical challenges thrown up by the coronavirus pandemic.

Malem describes how Serco is working closely with partners and clients to maintain business continuity by creating a safe and efficient environment for movement of goods and services with "Pride, Care, Trust and Innovation."

Malem also annunced that Serco is providing critical support to the Dubai Health Authrority's field hospital located at Dubai's World Trade Centre that is treating affected patients.

Staff well-being is another core focus of Serco Middle East with employees getting 24x7 counselling via emails and telephone.

By working closely and standing united Malem is sure that the region's business community will emerge stronger once the health crisis is over.

Watch: Amazing Response by Supply Chain Leaders - Covid-19 Dubai Video