CEVA Logistics Grows Core Products by Integrating Bolloré Logistics
CEVA will soon begin the process of welcoming Bolloré Logistics into its new product-driven organizational model. Bolloré Logistics was acquired by the CMA CGM Group on Feb. 29, 2024.
As a leading global logistics provider, CEVA generated pro forma 2023 revenue of $20.2 billion through transporting 1.9 million TEUs of ocean freight, 800,000 tons of air freight and managing 11.7 million square meters of warehouse space—all thanks to its 110,000 global employees.
CEVA Logistics and Bolloré Logistics will move forward under one unified brand—CEVA Logistics. The company expects to complete its rebranding process by the end of 2024.
Organization designed to maximize performance, customer satisfaction
The new organization reinforces the company’s ability to offer consistent global services to its customers across the breadth of its product offering. With a vertical alignment of its product teams down to the local level, CEVA expects improved product development and operational excellence.
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The vertically aligned product teams are expected to accelerate CEVA’s ability to engineer new solutions and then apply them more quickly to customer challenges across all geographies.
In addition, CEVA is combining its Air and Ocean operations in order to capitalize on best practices and technology investments, notably in finalizing its implementation of CargoWise.
Successful strategy in geographic, market sector growth
Since its acquisition by the CMA CGM Group in 2019, CEVA Logistics has expanded both its capabilities and geographic reach. Through numerous acquisitions, the company now offers a strong network across the African continent.
In 2022, CEVA added Ingram Micro’s CLS division to boost its ecommerce solutions, GEFCO to offer finished vehicle solutions for its automotive customers and strengthen its European overland network, and now Bolloré Logistics to boost its air and ocean freight management solutions.
Other targeted acquisitions boosted CEVA’s reach in perishables transport in Latin America (Cargex) and in small parcel, last mile delivery in France (Colis Privé).
CEVA Logistics CEO Mathieu Friedberg said: “Our teams have been working toward this moment for many years, and I’m so proud of where we are as a company.
“CEVA Logistics is moving to a vertical, product-driven organization that will benefit our team and our customers as we compete among the Top 5 of the logistics industry.
"The vision we put in place for CEVA with the support of the CMA CGM Group is taking its final form. Our ability to innovate and collaborate with our customers to improve their global supply chains through truly end-to-end solutions is unmatched in some market segments.”
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