Aramex and Mastercard Partner to Launch ScaleUp Platform and Enable SME Growth

Aramex and Mastercard, a global technology company in the payments industry, have announced a partnership to launch the inaugural edition of a new platform called ScaleUp, designed to support the UAE’s startup and small and medium enterprise (SME) community.

Launched in partnership with the UAE Ministry of Economy’s The Entrepreneurial Nation, ScaleUp presents an exciting opportunity for startups and SMEs in the UAE to pitch innovative ideas and stand a chance to win AED 250,000 (US$68,000), the opportunity to meet with angel investors and several additional benefits including marketing exposure.

Furthermore, the finalists, as well as a select number of participants, will be invited to attend an exclusive ScaleUp networking event in November 2023.

The initiative builds on the companies’ efforts to empower SMEs and entrepreneurs. Mastercard has committed to bringing 50 million SMEs into the digital economy by 2025.

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Most recently, the technology company partnered with Women Choice to support for women entrepreneurs and help create 1 million jobs for women in the Arab world.

Aramex believes in the importance of enabling and assisting entrepreneurs to create their own opportunities as part of its continuous efforts to understand SME needs and providing them with the required support and services.

Through this initiative, the industry leaders further extend their support to fuel the UAE’s SME sector. 

ScaleUp supports the UAE’s ambition to become home to 20 unicorns by 2031, with SMEs already representing 94% of companies and institutions operating in the country and contributing more than 50% to its GDP

Commenting on the initiative, Tarek Abu Yaghi, General Manager of Aramex in the UAE, said: "We are thrilled to launch the inaugural edition of ScaleUp – a unique initiative and competition that seeks to transform the future of industries and economies in the region through startup-led innovation.

"As a startup born out of the region's entrepreneurial ambitions several decades ago, we fully understand the unique challenges SMEs will likely encounter on their path to success. The UAE's SME sector is pivotal in driving the region's economic growth.

"It is our privilege at Aramex to offer the incredible growth opportunity and competitive advantage that the ScaleUp platform brings to the vast and talented pool of SMEs in the UAE, building on our illustrious history of nurturing the region's startup scene."

Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East & Africa (EEMEA), at Mastercard, said: "Joining forces with Aramex was a natural choice for us given our shared goal of promoting entrepreneurship and supporting the growth of startups in the UAE.

"At Mastercard, we believe that empowering small businesses is key for an economy to survive and thrive."

Get Involved

Businesses and startups participating in ScaleUp can visit the official event link at http://now.aramex.com/scaleup to submit their ideas and entries before the 25 October 2023  for evaluation by an expert panel of jurors, selected by Aramex and Mastercard.

The panel will include Fadi Ghandour, Executive Chairman of Wamda and Founder of Aramex, as well as Amnah Ajmal, Executive Vice President, Market Development, EEMEA at Mastercard.

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