Emirates Inks Strategic Deal with Global Tech Giant Huawei at ATM

Emirates has announced that it has signed a Memorandum of Understanding (MoU) with Huawei, one of the world’s top tech brands, to further extend its existing partnership.

The enhanced collaboration will allow both brands to build awareness to a wider audience in the Middle East and beyond.

The agreement was signed at Arabian Travel Market 2021 (ATM) in Dubai by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Lu Geng, Vice President Middle East and Africa of Huawei Global Partnerships & Eco-Development.

Also present at the signing ceremony was Adnan Kazim, Emirates’ Chief Commercial Officer and William Hu, Regional Business Development Director, Eco-Development Department, Huawei.

In addition to joint promotions designed to build brand awareness for Emirates and Huawei in the other’s home markets, the partnership will also encompass the launch of customer-centric initiatives including enhanced and engaging experiences for Huawei smart phone users while booking tickets and making travel plans on the Emirates app.

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Huawei’s official distribution platform is one of the top three global app marketplaces in the world, with more than 530 million active monthly users.

The joint cooperation will also see Emirates providing support for the Huawei search engine, Petal Search, on smart devices in the MEA region.

For Emirates, the integration into Huawei’s ecosystem will allow the airline to tap into a wider target audience and Huawei phone users, especially in the Chinese marketplace which has been regarded as one of the key strategic markets for Emirates worldwide.

The MoU also involves further development of the Emirates Mobile App on AppGallery. To date, the Emirates app has had more than 1 million installs from AppGallery.

The AppGallery is also attracting an increasing numbers of developers with 2.3 million currently registered, a 77% increase from last year. As of March 2021, there were more than 70,000 registered developers in the Middle East and Africa region.

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