Uber announced the rebranding of its mass-transport ‘Uber Bus’ service, to ‘Uber Shuttle', as a strategy to unify the service name internationally.
Speaking on the announcement, Uber’s MENA Communications Manager, Norhen Ali said: “The rebrand from Uber Bus to Shuttle is a proud moment, as it indicates success of the mass-transport product and its readiness to become an unified name in all its operational markets.
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"After its initial launch in Cairo in 2018, the mass-transport service has been rolled out in 3 other countries, launched its B2B service that offers tailored routes for corporates, and has expanded its local network massively in all 4 countries.
"We are thrilled to see the product grow, and will continue to develop the experience locally and globally.”
The rebrand is now visible on the app, offering the same comfortable, affordable, and convenient service for daily commute across Cairo - now under the name ‘Uber Shuttle’.
Uber’s mission is to create opportunity through movement, the company stated.
"We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 15 billion trips later, we're building products to get people closer to where they want to be."
"By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities," Uber added.
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