A new carbon neutral product – the first of its kind in the industry - is being piloted with select Maersk customers who are highly engaged in sustainable solutions for their supply chain.
H&M Group is the first company to trial it as part of the shift towards carbon-neutral transportation.
The biofuel in the pilot project is the same blend of used cooking oil and heavy which has been tested and successfully validated in a trial driven in collaboration with the Dutch Sustainability Growth Coalition (DSGC), and Shell this year.
It is certified as a sustainable fuel by the International Sustainability & Carbon Certification (ISCC) body.
Explains Søren Toft, Maersk COO: “The biofuel trial on board Mette Maersk has proven that decarbonized solutions for shipping can already be utilized today, both technically and operationally.
“While it is not yet an absolutely final solution it is certainly part of the solution and it can serve as a transition solution to reduce CO2 emissions today.
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“With the launch of this product, Maersk seeks to help our customers with their goal of moving to sustainable supply chains.”
The biofuel to be utilized is carbon neutral and provides, H&M Group the ability to reduce their transport and logistics emissions towards their aspiration of carbon neutrality, when accounting for only the emissions from the vessel. T
The goal of such pilot projects is to unlock the potential of sustainable fuels so they become a commercial reality.
Said Helena Helmersson, COO H&M Group: “Our high ambition to become climate positive by 2040 requires cooperation and engagement from all parties in the supply chain.
“We want to use our size to be a force for good and enable scaling innovative solutions, such as the carbon neutral ocean product, for a greener commercial transport.
“We will use the biofuel project learnings to support a broader product offering and will continue to co-develop and facilitate the uptake of solutions that will help bring about more cost-efficient carbon-neutral options for the carbon neutral transportation.”
Today the shift away from fossil fuels can be expensive for shippers. Ensuring the wide-scale adoption of carbonneutral solutions therefore requires technical innovation and supportive global policies.
Shipping remains the most carbon-efficient means of global transport today, but accounts for 2-3% of global emissions. This number will continue to grow if left unchecked by industry leaders and policy makers.