J&T Express, the global logistics provider has recently announced that the world-renowned football star and 2022 World Cup-winning team captain, Lionel Messi, as its first global brand ambassador.
Signing up the Argentinian captain Lionel Messi as the company’s first global brand ambassador, comes in line with J&T Express ambitious expansion strategy to a global network and establish itself as a one-stop e-commerce specialist within the logistics supply chain.
J&T sees Messi as a "generational athlete" whose sporting ethic, humility and dedication align with the values of the fast-growing logistics company.
Rachel Liu, global branding director of J&T Express, commented on the announcement: "Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business."
Messi, considered one of the greatest football players of all time, also expressed his excitement about the partnership: "We share many similarities in our passion and determination to never stop improving.
"Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey."
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As a world-renowned athlete with a massive global fan base, Messi is the perfect fit for J&T Express's global aspirations. His passion for excellence and dedication to his craft aligns with the brand's commitment to providing top-notch service to its customers around the world.
Successful entry into the Middle East
Founded in Indonesia in August 2015, J&T Express offers a range of services including domestic and international courier services, freight forwarding, e-commerce fulfillment, supply chain solutions and specialized services
In January 2022, J&T Express officially expanded its logistics network to Saudi Arabia and the United Arab Emirates, covering all local provinces and regions in the two countries.
Apart from catering to businesses of all sizes, J&T Express also serves some of the biggest e-commerce platforms such as SheIn and Noon, with a large volume of e-commerce parcels flying from China to UAE/KSA daily through their services.
J&T Express has committed to bringing the best practices, research and development, innovation, technology, and evaluation systems from Southeast Asia and China to the Middle East.
They are dedicated to localizing their workforce and corporate culture to efficiently serve their customers in the region.
From start-up to global logistics powerhouse
Since its inception, within the span of a year, J&T Express quickly transformed from a start-up to a full-fledged logistics company, offering delivery services, including same-day, next-day, and international shipping.
Today, J&T Express is a well-respected and reliable last-mile delivery and global logistics service with a vast network of branches and partners in 13 countries with over 25,000 stations and 400,000 employees globally and delivers more than 50 million parcels daily.
Signing up the Argentinian captain Lionel Messi as the company’s first global brand ambassador, comes in line with J&T Express ambitious expansion strategy to a global network and establish itself as a one-stop e-commerce specialist within the logistics supply chain.
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