CAFU, the MENA region’s first on-demand car service designed entirely around the needs of the consumer, is embarking on a recruitment drive, with plans to increase its existing headcount by 30%.
The Dubai-born start-up is also set to top-up its fleet by 35%, to meet increasing consumer demand.
CAFU is split into two operational functions. CAFU Tech focuses on the technology platform, ancillary products and support services enabling customers to connect and place their orders; and CAFU Petroleum brings core services to customers, taking care of operations and logistics.
The company, which opened its doors in 2018, is also set to expand its fleet of vehicles. CAFU is increasing its fleet size by approximately 35% throughout Q3 in order to meet growing consumer demand.
Rashid Al Ghurair, Founder and CEO of CAFU, said: “Our first ever sustainability report gave us a great falcon’s eye view of the organization across the three key metrics and showed how far we’ve come in such a short space of time.
"New customers registered witnessed growth of almost 48% on the previous year and the demand shows no sign of slowing.
"To meet customer expectations moving forward, it is vital that we continue to invest in the infrastructure of the business and our most valuable asset, the people who make CAFU what it is today.”
In its Employee Engagement survey ‘All Hands’, 64% of employees gave CAFU a rating of 7/10 or above as a place they would recommend to work. Almost one third of CAFU Tech staff and 12.5% of CAFU Petroleum staff are female.
Al Ghurair added: “It is our strong belief that diversity is a driver of scale and ultimate success for any business. To that end, we are proud to be able to tap into the rich multicultural melting pot of diverse talent which exists throughout the UAE.
"We know that there is more to be done to achieve a truly diverse workforce and we are implementing a number of talent acquisition strategies to increase the number of females working over our entire organization.”
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