The 22nd edition of Dubai Summer Surprises (DSS) saw six successful weeks of exciting events, immersive activations and over 4,000 offers and promotions in malls across the city.
Dubai’s key retail partners have commended the success of the festival in attracting increased visitors to the emirate over the summer season; resulting into greater spend.
Said Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free: “Dubai Summer Surprises is a great initiative which encourages visitors to shop and we are pleased that we have seen a positive response and achieved sales growth.”
Michel Ayat, CEO Arabian Automobiles Company, the flagship company of AW Rostamani Group said that their company’s special offers during DSS “reflected the customer-centric approach – as we continuously aim to enrich the lives of our customers.”
Natalie Bogdanova, Chief Operating Officer, Emaar Malls said: “The 22nd edition of Dubai Summer Surprises 2019 received an overwhelming response across all Emaar Malls assets from residents and tourists alike. Our malls witnessed robust activity with visitors making the most of the summer extravaganza.
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Hussain Moosa, Director for Mall of the Emirates at Majid Al Futtaim – Properties, said: “DSS has been a phenomenal success for Majid Al Futtaim’s malls this year as we raised the bar higher than ever to bring our visitors a range of great moments through captivating activations, compelling entertainment, daily opportunities for winning, exclusive sales promotions, and much more.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “The extensive collaboration between DFRE and the private sector, complemented by the injection of new ideas and creative elements into DSS this year, were important factors in our results.
“With the start of Expo 2020 also on the horizon, we believe Dubai’s retail market is set for a continued uplift as one of the world’s most attractive tourist destinations.”
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